TallGrass Career Opportunities
Amazon Ecommerce Coordinator
Description
About TallGrass Natural Health
TallGrass Natural Health was created in 1997 when Matt Breech and Ben Banky met while studying in China. They discovered that they shared a vision to create a business that could provide for the planet and local community while being a thriving enterprise. More than 20 years later, TallGrass is a Certified B Corporation and a leading supplier in the Canadian Natural products industry. We partner with Canadian retailers, health care professionals, and eCommerce providers to reach natural consumers wherever they shop. We focus on just a few premium brands committed to making a difference and provide the best possible service, education, and marketing support in the industry—all as part of our mission to inspire and empower consumers to take a holistic approach to wellness.
Our Core Values
● Celebrate – We work hard, play hard and laugh hard.
● See the big picture – We see, understand and care about the whole process.
● Build community – We nurture our relationships and ourselves.
● Follow through – We honour the trust people place in us.
● Show gratitude – We respect and appreciate everyone's contribution.
● Do good – We care about the health of all people and our planet.
Job Summary
TallGrass is looking for a motivated and results-driven Ecommerce Coordinator for the Amazon Marketplace. As an Amazon Ecommerce Coordinator, you will be responsible for ensuring that our product listings and properties are driving sales while effectively communicating product information and maintaining strong Account Health metrics.
Working cross-functionally, you will be responsible for creating and optimizing product pages/listings, online merchandising, activating promotions, and reporting on results from Amazon and owned websites.
This role supports two critical channels for the business and will include technical and analytical aspects as well as creative problem-solving. Applicants should be comfortable learning and using various digital tools including Amazon Seller Central, Helium10, Shopify, MS Excel, Google Analytics, SEMRush and more. The Ecommerce Coordinator reports to the Digital Marketing Manager.
Some of What You’ll Get to Do
- Manage content on Amazon and brand websites, ensuring accuracy, brand integrity and organic search performance.
- Monitor Amazon product and account health and take corrective action promptly and consistently.
- Execute and monitor promotional pricing, coupons, bundles, review acquisition programs such as Vine, Subscribe & Save programs, and other consumer marketing activities.
- Address and resolve Amazon listing violations and Brand Registry issues as they occur.
- Monitor and address Brand Compliance issues across multiple brands and marketplaces.
- Conduct keyword research and identify opportunities for Amazon listing optimizations to improve category ranking and organic discovery.
- Coordinate with the content, creative and brand teams to ensure that products and brands are effectively presented in each ecommerce channel.
- Conduct A/B testing to deliver performance improvements
- Create and maintain storefronts, collection pages and product listings and other pages as needed.
- Merchandise storefronts and websites as per the marketing calendar.
- Ensure pricing strategies are consistently implemented across all channels.
- Coordinate with Supply Chain to resolve any issues with inbound product orders and storage capacity.
- Track KPIs and produce regular reports on channel performance.
- Conduct competitive research to understand market landscape and identify opportunities to improve performance.
- Leverage data to find ways to enhance the company’s marketing efforts.
- Coordinate with the Customer Experience to ensure consumer-reported issues are resolved promptly.
Critical Success Factors/Outcomes
- 20% year over year revenue growth in Amazon channel
- Maintain a minimum 200 Amazon Account Health rating on all brands
- Improved search rankings for product listings on Amazon
- 10% year over year growth in Amazon storefront sales
- Month-over-month revenue growth in owned ecommerce channel for year 1, to be determined by brand.
- Incremental improvement in conversion rates on existing listings and pages
Your Competencies:
- A Team Player – You see the value in every task and how you fit into the bigger picture.
- Detail-Oriented – You are thorough and focused on getting the details right.
- Dependable – You’re able to meet deadlines on a consistent basis.
- Motivated to Learn – You love learning and gaining new proficiencies.
- Organized – You can balance various tasks simultaneously while remaining organized, detail oriented and on schedule. Knowledge of a project management software such as Asana, Clickup or similar would be an asset.
- Persistent – You are on it! You are determined to resolve problems.
- Clear and Effective Communicator – Whether it’s a win or a stuck, we want to know how a task is going.
- Analytical – You are a critical thinker who is keen to leverage data to improve results. Experience with SellerLegend, SEM Rush, Helium10, Google Analytics an asset.
- Technically Skilled – Previous experience with Amazon Seller Central, Helium 10, Shopify, project management tools (such as Clickup, Asana, or Workfront) and advanced Excel skills are assets. Experience managing Amazon Advertising campaigns a plus.
Nice to Have:
- Passion for natural health